E-Book List Explosion how to get traffic and earn money
Sunday, January 9th, 2011
List
Explosion:
Skyrocket
Your
Income
With
Email
Marketing!
http://www.stefanrooyackers.nl
www.stefanrooyackers.nl
- 1 -
List
Explosion:
Skyrocket
Your
Income
With
Email
Marketing!
http://www.stefanrooyackers.nl
Table
of
Contents
INTRODUCTION
TO
EMAIL
MARKETING
……………………………………………3
SET
UP
A
ROCK
SOLID
SYSTEM………………………………………………………..4
CREATE
A
KILLER
SQUEEZE
PAGE
…………………………………………………….5
AUTOMATE
DELIVERY
…………………………………………………………………..8
SPLIT
TEST
YOUR
CAMPAIGNS
………………………………………………………10
PROMOTE
YOUR
SQUEEZE
PAGES
AND
GROW
YOUR
LISTS!………………..12
- 2 -
List
Explosion:
Skyrocket
Your
Income
With
Email
Marketing!
http://www.stefanrooyackers.nl
Introduction
To
Email
Marketing
There
is
no
faster
or
more
powerful
way
to
penetrate
niche
markets,
develop
a
unique
brand
and
become
an
authority
in
your
market
than
with
a
qualified
and
targeted
mailing
list.
It’s
also
the
easiest
way
to
skyrocket
your
income
and
maximize
exposure
with
limited
costs
involved,
as
once
you
have
an
active
list
of
subscribers,
there
are
no
further
acquisition
costs,
yet
you
can
continue
marketing
to
the
SAME
customer
base
again
and
again!
But
in
order
to
create
an
effective
list
building
campaign,
you
need
to
make
sure
that
you
are
really
tapping
into
what
your
customer
base
really
wants.
It’s
easy
to
build
a
massive
list
of
subscribers,
but
unless
they’re
qualified,
targeted
leads,
they’ll
do
little
at
helping
you
maximize
your
income.
Instead,
build
campaigns
around
specific
segments
of
your
market,
so
that
you
can
easily
identify
their
needs
and
interests
and
create
newsletters
and
promotional
broadcasts
around
these
topics.
Here
are
a
few
things
to
keep
in
mind
when
creating
your
list
building
campaigns:
- 3 -
List
Explosion:
Skyrocket
Your
Income
With
Email
Marketing!
http://www.stefanrooyackers.nl
Set
Up
A
Rock
Solid
System
When
it
comes
to
list
building
and
email
marketing,
the
foundation
of
your
entire
system
relies
on
autoresponders.
Autoresponder
services
help
you
build
and
manage
your
email
campaigns,
ensuring
maximum
delivery
rates
and
that
you
are
always
within
CANSPAM
guidelines,
so
that
your
subscribers
are
able
to
opt‐out
of
your
mailings
if
they
choose
to.
Autoresponder
services
also
help
you
in
other
important
ways
as
well,
such
as
in
giving
you
the
opportunity
to
segment
your
lists,
which
is
incredibly
important
in
being
able
to
connect
and
directly
communicate
with
specific
sections
of
your
market.
Keep
in
mind
that
when
you
build
a
list,
it
will
be
filled
with
many
different
people
from
all
walks
of
life,
experience
and
skill
levels
as
well
as
interests.
While
it’s
important
to
build
individual
lists
around
specific
groups
of
people,
being
able
to
segment
your
list
will
make
it
even
easier
to
tap
into
what
each
group
of
subscribers
is
truly
interested
in.
- 4 -
List
Explosion:
Skyrocket
Your
Income
With
Email
Marketing!
http://www.stefanrooyackers.nl
Autoresponder
services
will
also
help
you
safeguard
your
email
campaigns
providing
frequent
updates,
back‐ups
of
your
entire
system
as
well
as
giving
you
the
opportunity
to
download
a
copy
of
your
database
at
any
time.
While
you
can
transfer
your
mailing
list
to
a
new
account
should
you
wish
to
change
providers,
it
will
require
that
all
subscribers
re‐confirm
their
request
to
join
your
list,
so
it’s
important
that
you
take
your
time
in
evaluating
the
different
autoresponder
providers
on
the
market
and
choose
the
one
that
works
best
for
you.
Here
are
a
few
to
help
you
get
started:
http://www.GetResponse.com
http://www.aweber.com
http://www.interspire.com/index.php
http://www.icontact.com/
Create
A
Killer
Squeeze
Page
The
fastest
way
to
build
your
list
is
with
a
highly
targeted
squeeze
page
that
highlights
the
benefits
of
joining
and
offers
your
visitors
with
a
quality
incentive
to
motivate
them
into
subscribing
to
your
mailing
list.
You’ll
want
to
take
your
time
constructing
a
squeeze
page,
paying
attention
- 5 -
List
Explosion:
Skyrocket
Your
Income
With
Email
Marketing!
http://www.stefanrooyackers.nl
to
the
headline
you
use
as
well
as
implementing
bulletpoints
that
showcase
the
benefits
and
rewards
that
your
subscriber
will
receive.
Incentive
offers
can
include
special
reports,
ebooks,
video
tutorials
or
even
coupons
or
discounts
on
products
and
services.
Just
make
sure
that’s
it
extremely
relevant
to
your
market,
and
that
it’s
unique
whenever
possible.
If
you
plan
to
use
private
label
content
as
the
incentive
motivator,
make
sure
that
it’s
of
high
quality
and
offers
clear
value.
You
could
also
consider
compiling
multiple
private
label
products
into
one
package
so
that
you
can
deliver
a
unique
compilation
to
your
audience.
Your
squeeze
page
should
also
feature
a
privacy
policy,
outlining
the
information
you
collect
as
well
as
what
you
do
with
this
information.
You
want
to
reassure
your
visitors
that
you
do
not
share,
rent
or
sell
their
information
and
that
you
will
only
contact
them
with
offers
that
are
relevant
to
what
they
originally
sign
up
for.
Minimize
external
links!
Your
squeeze
page
should
consist
of
the
following
components,
ensuring
that
you
retain
your
visitors
attention
and
capture
the
lead:
- 6 -
List
Explosion:
Skyrocket
Your
Income
With
Email
Marketing!
http://www.stefanrooyackers.nl
Strong
Headline
–
focusing
on
the
most
compelling
question
or
statement
in
your
niche
market.
Opt‐in
Box
–
above
the
fold
and
repeated
at
the
bottom
of
your
page.
Bulletpoints
–
highlighting
the
benefits
of
joining
your
list.
Contact
Information
–
a
direct
link
to
your
email
or
support
desk.
Privacy
Policy
–
just
a
few
lines
long,
in
smaller
font
but
clearly
visible
below
the
opt‐in
box.
Make
sure
to
subscribe
to
your
own
newsletter
so
that
you
can
verify
that
is
everything
is
working
as
it
should,
and
that
you
receive
the
incentive
offer
directly
after
confirming.
Need
help
creating
your
squeeze
page?
Consider
downloading
pre‐made
templates
to
help
speed
up
the
process!
http://www.HotVideoSqueezeTemplates.com
http://www.Squeezepages.com
- 7 -
List
Explosion:
Skyrocket
Your
Income
With
Email
Marketing!
http://www.stefanrooyackers.nl
Automate
Delivery
Email
marketing
is
all
about
building
your
list
and
catering
to
it,
and
if
you
set
up
a
automated
system
that
delivers
content
at
specific
intervals,
you’ll
make
it
much
easier
to
manage
and
maintain
as
your
lists
begin
to
grow.
Your
autoresponder
sequence
should
have
at
least
10
different
broadcasts
pre‐created
and
schedule
to
go
out
to
your
audience
as
each
person
subscribes
to
your
feed.
You
can
then
broadcast
promotional
messages
in
between
your
scheduled
updates,
freeing
up
your
time
and
resources,
while
continuing
to
build
a
relationship
with
your
subscriber
base,
keeping
your
list
from
going
cold.
You
can
always
edit
your
sequence
just
by
logging
into
your
autoresponder
account
and
editing
the
delivery
times,
or
removing
emails
and
replacing
them
with
new
broadcasts
at
any
time,
should
you
want
to
freshen
up
your
delivery
system.
Regardless
of
how
you
set
it
up,
you
always
want
to
make
sure
that
your
subscribers
receive
the
incentive
offer
instantly
after
confirming
their
request,
and
that
they
receive
another
email
(with
free
content)
within
72
hours
of
requesting
the
free
offer.
- 8 -
List
Explosion:
Skyrocket
Your
Income
With
Email
Marketing!
http://www.stefanrooyackers.nl
That
way,
you
stay
fresh
in
your
subscriber’s
minds
and
they
are
able
to
instantly
recognize
who
you
are
and
why
they’re
receiving
emails
from
you.
If
you
fail
to
follow
up
with
subscribers
shortly
after
they
join
your
list,
chances
are
that
by
the
time
you
get
around
to
emailing
them,
they’ve
long
forgotten
where
they
signed
up
for
your
emails
in
the
first
place.
So,
set
up
your
delivery
system
to
deliver
the
incentive
offer
immediately,
with
additional
follow‐up
emails
every
3‐5
days
from
there
on.
Example:
You
create
4
emails
that
are
scheduled
to
be
delivered
accordingly:
1st
Email:
instantly
sent
to
your
subscriber
thanking
them
for
subscribing
to
your
list
and
provides
the
download
that
you
initially
offered
on
your
squeeze
page,
usually
a
direct
link
to
the
download
location
on
your
website.
2nd
Email:
Scheduled
to
sent
out
on
the
third
day
after
your
subscriber
has
confirmed
their
request,
and
includes
an
email
offering
free
content,
additional
articles
or
another
report.
3rd
Email:
Scheduled
to
go
out
on
the
7th
day
of
the
sequence,
promotional
based,
advertising
a
related
product.
- 9 -
List
Explosion:
Skyrocket
Your
Income
With
Email
Marketing!
http://www.stefanrooyackers.nl
4th
Email:
Scheduled
to
go
out
on
the
10th
day..
and
so
on.
The
balance
between
promotional
broadcasts
and
free
content
is
entirely
up
to
you,
however
the
more
distinct
value
that
you
give
to
your
subscriber
base,
and
the
more
consistent
you
are
with
providing
fresh,
quality
the
content
the
easier
and
faster
it
will
be
to
develop
a
relationship
with
your
subscribers.
Split
Test
Your
Campaigns
One
of
the
greatest
mistakes
that
new
email
marketers
make
is
in
believing
that
“one
size
fits
all”.
In
reality,
your
audience
will
always
respond
differently
to
one
email
from
another,
and
in
order
to
really
tap
into
your
market
and
determine
what
yields
the
best
response,
you
need
to
get
into
the
habit
of
split
testing.
Split
testing
involves
comparatively
testing
one
element
or
component
against
another
until
you
determine
which
one
works
best,
and
then
replacing
it
with
another
component
–
and
split
test
again.
Split
testing
is
a
never‐ending
task
for
email
marketers,
but
even
after
a
couple
of
split
test
campaigns,
you’ll
have
a
much
better
understanding
of
how
your
readership
responds,
and
how
you
can
improve
the
open
rate
and
CTR
of
your
broadcasts.
- 10 -
List
Explosion:
Skyrocket
Your
Income
With
Email
Marketing!
http://www.stefanrooyackers.nl
When
it
comes
to
split
testing
your
email
broadcasts,
your
autoresponder
account
should
provide
this
feature,
so
make
sure
that
you
take
advantage
of
the
opportunity
to
really
gain
a
pulse
as
to
what
your
readers
are
genuinely
interested
in
as
well
as
what
they
best
respond
to.
When
it
comes
to
split
testing
your
squeeze
pages,
you
can
easily
set
up
a
Google
Analytics
account
at
http://www.Google.com/Analytics
and
install
a
small
segment
of
code
on
your
HTML
pages.
Google
Analytics
will
begin
tracking
conversion
rates,
traffic
(including
exit
and
entry
pages),
bounce
rates,
and
of
course,
you
can
set
up
split
testing
campaigns
that
run
for
a
specific
amount
of
time
or
only
when
you
choose
to
end
them.
Keep
in
mind
that
when
you
split
test
your
squeeze
pages,
only
change
ONE
element
at
a
time!
You
need
to
give
it
plenty
of
time
to
run
before
you
determine
what
page
works
best
(I
suggest
2‐3
weeks
per
campaign),
and
then
once
you’ve
determine
what
page
works
best,
change
another
element
and
repeat.
For
example,
whenever
I
split
test
a
squeeze
page
of
my
own,
I
begin
with
the
headline.
The
headline
is
the
ONLY
difference
between
two
pages.
Then,
after
I
have
compiled
enough
information
to
determine
what
headline
works
best,
I
change
another
element
of
my
page
and
re‐test.
- 11 -
List
Explosion:
Skyrocket
Your
Income
With
Email
Marketing!
http://www.stefanrooyackers.nl
Always
test
the
original
against
the
variation
to
accurately
determine
whether
your
chances
have
increased
or
decreased
subscription
rates.
Promote
Your
Squeeze
Pages
and
Grow
Your
Lists!
In
order
to
build
a
large
list
of
active
subscribers,
you
need
to
get
into
the
habit
of
consistently
promoting
your
squeeze
page
wherever
you
can.
This
includes:
Within
your
social
media
profile
accounts
Create
a
Facebook
Fan
page
and
include
your
opt‐in
box
or
a
link
directly
to
your
squeeze
page
on
the
main
page.
You
can
set
up
a
Fan
page
at
http://www.Facebook.com/advertising
Ewen
Chia,
a
very
successful
marketer,
quickly
took
advantage
of
Facebook’s
popularity
by
developing
a
fan
page
around
offering
high
quality
downloads
to
anyone
who
became
part
of
his
fan
page
community.
In
order
to
access
these
downloads,
community
members
are
required
to
opt‐into
his
mailing
list,
so
that
not
only
was
he
able
to
grow
an
on‐site
following
quickly,
but
he
added
thousands
of
qualified
leads
to
his
list!
- 12 -
List
Explosion:
Skyrocket
Your
Income
With
Email
Marketing!
http://www.stefanrooyackers.nl
You
should
also
add
your
squeeze
page
into
your
www.twitter.com
profile,
as
well
as
every
other
social
community
you
are
a
part
of
including
Linkedin,
YouTube
and
MySpace.
Within
your
signature
box
on
prominent
community
boards
and
forums
Check
out
http://www.Big‐Boards.com
to
locate
active
forums
in
your
niche
market.
Then,
create
a
signature
box
that
is
attached
to
your
posts
and
include
a
direct
link
to
your
squeeze
page.
It
will
appear
in
every
post
throughout
the
forum,
but
better
yet,
it
will
also
generate
traffic
directly
from
the
major
search
engines
who
pick
up
these
forum
threads!
Within
articles
submitted
to
directories
Feature
your
squeeze
page
link
within
your
Author’s
Resource
box,
attached
to
every
article
you
submit
into
the
popular
article
directories!
Start
out
by
submitting
3‐5
articles
every
week,
and
before
you
know
it,
your
article
campaign
will
generate
consistent
traffic
to
your
squeeze
pages.
As
you
continue
to
expand
on
the
number
or
articles
in
circulation,
you
will
be
able
to
generate
more
traffic
on
a
regular
basis.
Example:
“Click
on
the
link
for
more
free
article
marketing
tips
and
techniques”.
- 13 -
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Then
in
another
article,
I
could
use
a
different
resource
box
that
featured
a
slightly
different
keyword
anchor
such
as:
‘Click
on
the
link
below
for
a
free
guide
to
article
marketing
for
newbies!’
Here
are
a
few
article
directories
to
get
started:
http://www.EzineArticles.com
http://www.GoArticles.com
http://www.ArticleDashboard.com
http://www.SearchWarp.com
http://www.ArticlesBase.com
On
feeder
sites
and
link
wheel
campaigns
Squidoo
is
considered
an
authority
website
and
carries
exceptional
weight
within
the
search
engines,
not
only
will
you
be
able
to
generate
fresh
leads
from
your
opt‐in
page
itself,
but
you
could
also
add
links
to
your
Squidoo
lens
pages
that
lead
visitors
to
your
other
squeeze
pages
as
well.
Hub
Pages
is
also
another
great
method
of
drawing
in
new
traffic
and
subscribers.
HubPages
works
similarly
to
Squidoo
in
terms
of
being
able
to
create
instant
single
websites
even
if
you
are
unfamiliar
with
HTML.
http://www.Squidoo.com
- 14 -
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Explosion:
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http://www.HubPages.com
Participate
in
Giveaways
When
joining
giveaway
websites,
you
will
be
required
to
offer
a
free
download
in
the
same
way
that
you
do
on
your
own
squeeze
page.
Once
you
have
joined
a
giveaway
as
a
contributor,
you
will
be
able
to
edit
your
gift
so
that
it
directs
potential
subscribers
to
your
hosted
squeeze
page.
Subscribers
join
your
list
directly,
and
are
not
managed
by
the
giveaway
host.
Here
are
a
few
resources
to
keep
you
up
to
date
on
future
giveaways
that
you
can
join
as
a
contributor:
http://www.affiliategiveaways.com/
http://eprofitnews.org/giveaways
http://www.newjvgiveaways.com/
Take
Advantage
of
Co‐Registration
Services
Co‐registration
involves
a
cooperative
marketing
effort
between
those
catering
to
the
same
(or
similar)
niche
market,
where
they
promote
each
- 15 -
List
Explosion:
Skyrocket
Your
Income
With
Email
Marketing!
http://www.stefanrooyackers.nl
other’s
offers
to
their
subscribers.
Here
are
a
handful
of
co‐registration
services
worth
considering:
http://worldwidelists.com
http://ezinecentral.com
http://www.zmedia.com
http://www.myfree.com
Create
Video
To
Squeeze
Promotions
With
video
websites
like
www.YouTube.com,
it’s
never
been
easier
to
use
the
power
of
viral
video
to
generate
fresh
traffic
to
your
websites.
All
you
need
to
do
is
develop
a
video
or
slideshow
presentation
that
highlights
your
giveaway
and
directs
people
to
your
squeeze
page.
Remember
that
people
sign
up
to
receive
your
emails
believing
that
they
will
benefit
in
some
way.
If
you
deliver
quality,
relevant
and
useful
information
that
truly
helps
them,
you
will
be
rewarded
with
an
active
and
responsive
subscriber
base.
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